Blog

No Two Customers Are Alike: How to Build Digital Products that Work for All

When Northwestern Mutual embarked on a transformation to create the ultimate client experience, my team’s responsibility was to build the company’s first-ever set of mobile apps for clients. Research suggested that one target group of advisors and clients wanted a mobile app – and we assumed they would be our highest adopters. Much to our…

“Why I Hire Product Managers Based on Emotion Over Experience”

If you’re a product manager, you’ve probably been asked to work on a project within a tight deadline, which means putting in extra hours late-night and weekends. When that happens, who are the people you want on your team? What adjectives would you use to describe them?

When I asked these questions at a talk I gave at Product School, the answers were not smart or successful. The adjectives were patient, flexible, thoughtful, collaborative, empathetic, and even funny. That’s because if you’re going to spend that much time with people in close quarters, you better like them and get along.

With product managers, the softer, more compassionate side, is extremely important because…

“Read the entire article on medium below.”

https://medium.com/pminsider/why-i-hire-product-managers-based-on-emotion-over-experience-e13c184c7e51

5 Ways to Avoid Analysis Paralysis and Make Bolder Moves

Companies turn to their leaders to make the big decisions – the judgement calls that can affect thousands of employees and customers. I’ll tell you from experience – it’s easy to get stuck in analysis paralysis. The fear of making the wrong move can be a massive weight on a leader or a team. When…

“Don’t change the sales channel: Change the way you work”

It’s an advisor led business and always will be. So how do we make sure the advisor is at the center of it in today’s digital age? Read as the team shared today how they engage with our advisors to learn how they use digital in their practices. We focused on taking our B2B2C business…

“An Advisor’s Feedback Shocked Me and Changed the Way I Lead”

“I suggest you spend more time listening first if you want to be successful at this company.” I was only a few weeks into the new job when a top financial advisor was visiting my office. I was eager to meet him—so much so that I started our meeting by diving right into our plans…

“Business lessons you can learn from a youth soccer coach”

Today’s business leaders are working tirelessly to win in the “experience age.” Our customers and clients have ascended, rightfully, to the throne. And when you’re leading design of new digital products and platforms, you serve at the pleasure of the king and queen customer. Almost every business article I see underlines the importance of putting…

“Why Consultants make great Product Managers!”

Switching from finance or consulting to product management is not easy but it’s rewarding when done efficiently. After this Wall Street Journal article was published in March, I’m often asked if it’s necessary to have a CS degree or go back to school for an MBA — the simple answer is no.